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KIRANA

Jewelry & Accessories
TikTok GuideSign in

How to Make Effective TikTok Videos

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A playbook, ready-to-use brand assets, and your QR code to sponsor others.

Why TikTok videos matter most

Every video is a storefront working for you 24/7. The wider you spread your videos, the more people buy — and every buyer becomes a seller under you. You earn 25% on your direct recruits' orders, plus 5% on their recruits' orders.

A quick example (average order Rp150.000, one purchase each):

100 direct recruits × 25% commissionRp 3.750.000
They each recruit 20 → 2.000 sellers × 5% commissionRp 15.000.000
Your commission from one buying roundRp 18.750.000

This only works if every video points to YOUR store. Send people anywhere else and you hand your commission to someone else.

Why can 5% pay more than 25%?

It's not the rate that decides your income — it's how many people it's paid on. Your 25% comes from a small circle: the people you recruit yourself. Your 5% comes from a crowd that's many times bigger: everyone they recruit. A small cut of a big crowd beats a big cut of a small circle.

25% × 100 direct recruits$214.22vs5% × 2.000 second-level sellers$856.90

4× more — from the smaller rate

Their recruits (5%)$171.38Direct recruits (25%)$42.84
Direct recruits: 20400 second-level sellersCommission owed to you$214.22

Drag the slider — the wider your base, the more you earn. The grayed area is money you haven't built yet.

These are examples, not promises. Your numbers may differ — the people under you may not buy as much or recruit as much as our model assumes. But with proper mentoring, the sky is the limit.

Tips for videos that sell

1

Win the first 3 seconds

Open with a hook — a question, a result, or motion. Don't start with a long logo intro.

2

Shoot vertical 9:16

Fill the whole screen. Soft natural light from the front makes jewelry sparkle.

3

Show the product up close

Reveal detail, texture and how it's worn. Close-ups sell.

4

Tell a story, don't just sell

Share why you love it, a moment wearing it, or people's reactions.

5

Use trending sounds

Ride trending audio and add on-screen captions.

6

End with a call to action

Finish with a clear ask: 'Scan the QR in my bio' or 'tap the link to buy'.

7
Most important

End with your brand video + YOUR QR code

Close every video with a short Kirana brand clip and your personal QR code that opens YOUR store. That's how viewers find you — and how you keep the 25%. Never send people to a generic link or another seller's page; that gives your commission away.

Ready-to-use brand videos

Download these 9:16 clips and use them as an intro or outro in your TikTok videos.

Radiant Icon
Download
Ray Wordmark
Download
Melati Script
Download
Minimal Wordmark
Download
Monogram
Download

Your QR code (sponsor others)

Share this so others shop through you and join as your recruits.

Sign in to get your personal QR code.Sign in

Per-product assets

Pick a product to download its images and get a deep-link QR code.